The Streack ® is an athlete representation and promotion agency focused on soccer players. The brand wanted to transmit seriousness and discretion, but at the same time extensive knowledge in soccer. The logo is based on custom made typeface, I played with letters proportions, that make it unconventional and take it to the modern era. The monogram was developed inspiring to the "streacks" of a soccer field, the design of soccer balls and the letter "S".